Do you want to know how to promote Instagram? Let your motives be driven by the desire to be in the center of attention or to become a wealthy young lady, thanks to the Internet - it doesn’t matter. The only important thing is that you can make your Instagram page popular in the shortest possible time and absolutely free. And even necessary.
In front of you step by step instructions about how to promote Instagram yourself.
Step 1: Create a profile
Almost all the “inhabitants” of the Internet are people who are happy to communicate with an interesting and real person. Your Instagram profile is your world, which needs to be made welcoming and friendly. If, of course, the number of subscribers is important to you.
Be sure to do 2 things:
- Fill in all the information about yourself. There is no need to hide anything if the page’s activities are aimed at attracting people. Fill out the fields in all the languages you know. Then people from many countries will “come” to your page, and not just your compatriots.
- Put on a bright, intriguing avatar. For her, choose a photo of yourself that you think is unusual. Your goal is to attract people, to “lure” them to you, using photography.
If it’s important to you how to promote a store on Instagram, then do all of the above, but enter the information on behalf of the seller. Post photos of your products instead of your own.
Step 2: Create interesting content
The second step is to interest future subscribers. Instagram was created for photos, so put your successful shots on display.
I'll give you some advice:
- Decide on a niche. It will be great if chaos in the form of all kinds of photos does not reign on your account. Choose one topic that will attract like-minded people.
If you can’t decide, then proceed from the opposite. Decide what audience you want to address and post what is interesting to them. For example, men are crazy about beautiful girls, cars and weapons. Women are in awe of fashion news and animals.
- Create! To promote your Instagram page, use filters. Fortunately, Instagram provides them. The more creative your photos are, the more subscribers you will have.
- Post only high-quality photos. High quality and unique. Food has not attracted anyone for a long time. People love landscapes, unusual places, intriguing behavior, a sense of humor, and other impressive oddities.
- Comment on your photos. Follow them and leave funny comments. After all, you must admit, it’s more fun this way.
- Use hash tags. This way your photos will be easy to find through search. Hash tags are photo designations (tags), separated by the # sign and without a space. Hash tags are placed under the photo and in the description. It is advisable to write them on English. For example, the following hash tags: #happy, #sun, #beautiful, #russia, #photo, #love.
Step 3. Find friends
Do you know what SMM specialists are taught at the very beginning of their work? (These are people who attract other people into their business in order to earn money as a group, and not alone). They are taught to create a list of potential partners. And this list consists of friends and relatives.
Whenever we need help from the “crowd,” we turn to the “audience.” The “hall” is usually the people closest to us, who, out of politeness and respect, will definitely not refuse help.
Here it is. Are you thinking about how to get promoted on Instagram? Call your friends! Fortunately, Instagram allows you to synchronize with friends from other social networks. The more friends you have there, the more first subscribers there will be.
Step 4. Get active
Even the Universe does not give anything for nothing. You need to want and take at least a step towards your dream. Therefore, do not sit and wait for people to start subscribing to your account, but be active yourself.
To promote yourself on Instagram, you need to like photos of other users, subscribe to especially interesting ones, and leave comments.
And do everything just to attract attention to your person. Within reason, of course.
Step 5. Advertise
You can put a link to your Instagram in the comments on various sites, if advertising on them is not prohibited.
In conclusion
You can promote your Instagram page using special programs and services. They are free, do not require an account password, and are easy to use.
Among them: AddMeFast, gainer, Instagrambot, Instaget, pamani.ru.
These bots will help you quickly gain subscribers. But don't overdo it.
And finally, some good advice:
Add photos at least two to three times a day. Maximum – every 2-3 hours.
With such frequency, you will appear in the news feed of your subscribers, but you will not bother them.
I wish you successful promotion!
The question that worries the minds of thousands: how to promote Instagram? More than 600 million people visit Instagram every month. It is the second most popular social network in the world after Facebook and provides businesses with a fashionable platform to increase brand awareness and communicate with potential customers.
However, now you can’t just post a picture and wait for orders. It will be a long wait. Because there are 600 million other users besides you, you need to stand out.
This article provides 21 practical methods for promoting a business on Instagram. A few days ago we published an equally interesting article:. Recommended reading.
So let's begin!
Note! On the new generation freelance exchange, you can inexpensively order Instagram profile promotion. Give preference to performers with good reviews.
Be an active member of the platform
Rule #1 of any social media strategy: You must be more than just a content publisher. You must involve the user.
In the case of Instagram, this means the following:
Follow and follow other people, brands and media influencers; Participate in comments under your own and other people’s images;
Publish interesting content from your potential clients, don’t forget to @tag them.
Use reviews
Promotion Rule No. 2. Let's face it: you're not the most impartial source of information when it comes to your own business. You are a person interested in your success.
So don’t be afraid to post other people’s reviews. And not only on social networks. Reviews are a powerful tool in any marketing campaign and are used everywhere for promotion on landing pages, ads, and third-party services.
Maintain unity of style in design
It is convenient to control the unified style of the feed through the deferred posting service, in which you can download many publications at once and publish them according to a schedule, even a month in advance.
Address trending topics
Rule #4. Keeping up with the times and following what is happening is the best practice in social networks. Use news and events that are popular. What people think about. And you will get a response.
Contest-hashtags for promotion
Rule #5. Instagram hashtags are one of the fastest and simple ways attract new subscribers. And especially if they were created as part of a competition.
Essentially, users are offered some kind of prize in exchange for posting an image with a specific hashtag.
All photos tagged with your competition hashtag appear on Instagram and attract the attention of others. In this case, participants will ask their friends to vote for them. Many famous bloggers received the bulk of their subscribers thanks to this particular method of Instagram promotion.
Post video content
Rule #6. Video. However, a word of caution here—uploaded videos must be of high quality. Nothing spoils a company's image more than poor sound and picture quality.
So it's worth investing in creating visually appealing videos shot in a studio and with a good camera. Such posts become more attractive than simple images. They also emphasize your professionalism and responsible approach to business.
Brand hashtags for promotion
Promotion Rule No. 7. If you want your subscribers and potential 
clients could find and recognize you, as well as quickly find projects that interest them; use special hashtags for promotion, focused on specific advertising campaigns.
For example, REI has the tag #optoutside, Nike has (you probably guessed it) #justdoit, KitKat has #HaveaBreak. So your brand will also benefit from an original campaign and a corresponding brand hashtag.
Monitor the quality of your images
Rule #8. This should be obvious. However, judging by the posts of many companies, it seems that some do not understand this at all.
If you really want to promote your product on Instagram, you need to make it attractive. As much as possible. Otherwise, you won’t even see likes.
Show people what goes on behind the scenes
Rule #9. When it comes to promoting a product on Instagram, no more than 50% of all published posts should be dedicated to it. The remaining 50% should be devoted to behind the scenes, to the life of the company: the product creation process, employees, corporate events, etc.
People love this kind of thing. They love to see how their favorite companies operate. And even if you think that the daily routine of your business is of little interest, any action can be presented beautifully and originally.
Use photos of cats and dogs
Promotion Rule No. 10. It's simple: people like to look at cute animals.
Do you have a service dog? If not, we recommend getting one so you can take pictures and post it on social networks.
And this is only half a joke. Promotion on Instagram sometimes requires non-standard solutions from us.
Promotion with quotes
Rule #11. If you're looking for the most accessible, engaging, and popular social media content, quotes are in the top three.
However, such content is not suitable for all companies. Some simply have the wrong target audience. However, if you are involved in online marketing or social media, don't lose sight of this method and post a few quotes from time to time.
Promotion using hashtags
Promotion Rule No. 12. People use hashtags to find content they want to see. If your posts are not showing up in search results, then this is your big mistake. Use at least three hashtags per post (and don't forget to test).
A couple of tips:
Use popular general hashtags that are searched for most often: #tbt, #love, #nofilter, etc. Use hashtags that are relevant specifically to your target market. You will get fewer clicks, but they will be of higher quality. If you're choosing a campaign-specific hashtag or brand hashtag, choose ones that aren't being used by others. Use geotags to promote your brand in your area and increase your reach.
Let people buy what they see
Rule #13. If you want to promote and, you need to ensure that users have the opportunity to buy visually attractive and so desired products. Of course, exactly the ones you publish on your account.
There are several ways to do this (remember that you cannot place links directly in posts):
A more optimized strategy is to use one of the monetization tools (for example, 2buy or havetohave.it). These services will automatically fill your website page with the products that you advertise on Instagram. Customers simply follow the link in the account description and are sent to the product page.
Focus on user-generated content
Rule #14. This is also one of the top 10 best Instagram promotion techniques. And for a reason.
Every time you post a photo or video of a potential client or someone who already follows you, you are growing your brand community. People like to look at other real people like themselves. This helps personalize your posts.
And this is not to mention the fact that there are many popular and successful photographers on Instagram (and perhaps among your followers too). By publishing their photos (with a @link to them) you can increase your reach quite quickly.
Do more
Promotion Rule No. 15. You can do everything yourself and, in addition to Instagram, also manage Twitter, Facebook, VKontakte, etc. Or, entrust this to someone else.
And more often than not, this helping hand increases the chances of success. It's about about administration tools and automation of repetitive tasks. For our promotion tasks we use the Instapromo cloud service.
Tools like Iconosquare, INK361 and Olapic allow you to do more than just plan future social media activities. They quickly and easily determine which posts will get the most engagement, track followers, and help you find relevant content.
Instagram Advertising Opportunities
Promotion Rule No. 16. If you're running out of ideas and have already tried the other 20 strategies listed in this article, try using the services of Instagram itself.
The targeting system here is approximately the same as that of Facebook. And the cost of one click is not at all beyond reasonable limits.
Just think about it: you could spend the next 8 hours selecting and planning the perfect posts that will follow best practices and strategies. Or (this is where the promotion magic happens) just pay $10 and get a reach of potential subscribers and clients.
And now, attention, the question: how do you manage your time?
Interact with popular Instagrammers
Rule No. 17. The best way to find such accounts is to use special tools. You can use the search form for this purpose. However, you can spend more than one day searching in this way.
Instead, just use any of the ready-made tools that were created specifically for this purpose. And they significantly simplify promotion for account owners.
Many account management platforms have similar features. There are also alternative options like Gramfeed, Keyhole, Moju, Upfluence and many others.
Promotion through small competitions
Promotion Rule No. 18. Of course, by running a large-scale competition on Instagram using hashtags, you will get more coverage. And as a result, more potential subscribers and clients. However, in the first stages of promotion, you can start small. Especially if the budget is limited.
If so, try the following. Post a photo of the prize and a description with the terms of the competition:
- Subscribe to @youraccount;
- Like and tag a loved one in the post.
The winner is randomly selected from the participants who left comments.
Celebrate important events
Rule No. 19. The audience loves holidays. And she likes to be happy for others as much as she is happy for herself.
Every time your business hits an important milestone (exactly one year since you started your account, one millionth subscriber), don’t be afraid to highlight it in a “celebratory” post. The main thing is to be honest with yourself and your subscribers.
Think outside the box
Promotion Rule No. 10. Try and experiment. And I say this seriously, since the algorithm for presenting news on social networks changes almost every half hour. What worked last week may not work next week. Best advice The advice I can give you is to try something new, see if it works, and if it doesn't, try something else.
However, there are a few areas where you don't need to be too original:
- high quality images;
- interaction with the audience and a friendly attitude;
- maintaining the brand image;
- user generated content;
- current topics.
Share your lifestyle
Rule #21. Not every Instagram post needs to be promotional or directly related to your company.
Broadcasting a brand's lifestyle is as big a part of Instagram marketing as beautiful product shots or showcasing a company's work.
Top 5 books on Instagram
- Instagram Administrator. Guide to making money. Authors: Evgeny Kozlov, Dmitry Kudryashov. The book is a bestseller and a bestseller. Liter rating: 4.46.
- The phenomenon of Instagram 2.0. All new features.
- How to promote a blog on Instagram: life hacks, trends, life.
- Pop art marketing: Insta-literacy and content strategy.
- Instagram: I want likes and followers.
Conclusion
We hope this article was useful and helped you find several effective strategies for promoting your business on Instagram. How to promote Instagram? Please share your experience if you have ever used one or more of the methods described above.
Try promotion services
If you do not have the funds to place targeted advertising or the skills to work with it, then we recommend that you pay attention to special services for Instagram promotion. They give users a number of tools to promote Instagram pages and make them easier to maintain.
Such platforms differ from each other in functionality, speed and cost of services. According to the most conservative estimates, you can find a couple of dozen services that will offer you quick, high-quality and cheap promotion of any Instagram blog. Alas, not all of them should be trusted.
Using services for promotion on Instagram can be risky due to non-compliance with limits on account promotion, which is why promoted pages are automatically blocked. You can also come across fraudulent projects on the Internet that steal users’ personal data.
These disadvantages can be easily avoided by using the services of proven services that comply with all limits on promotion on Instagram, reliably maintain the confidentiality of their clients, and also take care of all the hassles of working with Instagram. It’s enough to link your account to the system and pay for the selected services, and the resource itself will promote the page.
We advise you to pay attention to the Instapromo platform, which is our editors' choice. Instapromo offers a wide range of opportunities for promoting instablogs, an easy-to-learn system, affordable prices and compliance with all limits.
Using Instapromo, you can be confident in the security of your promoted account and high-quality promotion. The service is easy to learn - its functions are easy to understand for both professional SMM specialists and beginners. The platform gives three days of free use of its functionality to evaluate the benefits of the service.
Liya Kanarskaya
Why you need to create an Instagram account right now
You can only link your Facebook and Instagram accounts if you have admin rights on your company's Facebook page. If they are not there (or there is no brand page), then you can link them to your personal page.
To link FB and Instagram accounts, you need to select “Settings” – “Account” – “Linked accounts”:
Select Facebook and enter your login information:
You will now see the name of the page you linked your Instagram to:
You can skip these points if you have already linked your account to your company’s Facebook page at the first stage.
Afterwards you can configure a few more important parameters.
For example, disable commenting on your posts. To individual photos/videos or to all posts at once.
If anything, remember - you can always complain about spam directly in the comments:
By the way, Instagram is seriously concerned – as Kevin Systrom puts it ( general manager and co-founder of the photo network) – the “psychological comfort” of its users. This way, owners of private (closed) accounts can delete any subscribers without notice. And soon it will be possible to send anonymous messages about users who urgently need medical and psychological support. These are panic buttons for Self-Injury Posts (literally: posts of self-torture).
Stage 2. Description, link and avatar: register your account correctly
- Profile description.
Place in your profile description important information about your company: USP, brief description nature of services. Don’t fill the description with hashtags or a lot of emojis (emoticons). Please be aware of the 150 character limit.
To track traffic from Instagram, you can put a UTM tag at the end of the link in your profile description. But until recently, Google Analytics was not on good terms with Instagram. Traffic from the application in GA reports was attributed to the source - direct (direct traffic). However, some traffic from the application may still not be recognized by GA. This problem can be solved using a redirect.
So that the address looks like https://site.ru/?utm_source=instagram&utm_medium=social&utm_campaign=bhphotovideoaccount did not confuse users, we make a link like http://site.ru/instagram(or something similar) and add it to our profile. And then we set up a 301 redirect to a UTM link that will lead to our website. When a user clicks such a link on your Instagram profile, the added parameters will be sent to Google Analytics - and the corresponding data will appear in your reports. Plus, Instagram considers such links more reliable than shortened ones. Attention! Google Analytics is case sensitive: utm_source=Instagram and utm_source=instagram will appear as different traffic sources
- Link to your site.
If you want to make multiple links on your Instagram, use services like taplink - this one, for example, is an internal application. That is, a URL like taplink.cc does not lead away from social network, but can serve as an informational business card and a store. Classic content on the free plan would look something like this:
Stage 5. Pay attention to hashtags
- Hashtag Always must correspond to the topic of the post.
- Use 5 hashtags per post. Yes, the more hashtags, the wider the reach. However, 30 hashtags for one post will be placed on the screen so poorly that they can distract the subscriber from the main thing - the picture itself. Don't make your posts look like spam.
- Remember that the most popular hashtags in search will quickly move you down.
- Make a custom hashtag and experiment constantly.
- Mistakes are sometimes incredibly attractive. Typos can become a feature if you try hard enough. This is how the domain and name of one of the agencies in Moscow appeared, for registration and approval of advertising signs. The Reglama option delighted my customer. REGISTRATION and a deliberate mistake in the word advertising, do you understand?
Remember that not only usefulness and emasculated photos from the studio can sell, but also trash and humor:
Style will help you stand out, there will always be grateful users
Nature itself will help emphasize the mood of the brand:
Let's move on to the video. Previously, videos in the Instagram feed were limited to a 15-second interval; today, the maximum time for a video post is 1 minute. Now we can say with confidence that posts with videos get much more reactions than photos.
And at the end of 2016, Instagram launched a new feature - live video broadcasts. Live broadcasts can now be saved and shared with other users. Be sure to try working with live broadcasts: we told you how to launch them and make them watch.
But the laurels of YouTube certainly did not give rest to the developers of the social network, so Instagram launched a new video platform IGTV in 2018, which is designed for long vertical videos.
Remember that the use of video must be justified by your brand’s digital strategy and pursue specific goals. Development, filming, and editing of video is not the cheapest expense item, so decide in advance exactly what tasks you want to solve with its help. Smart video marketing will allow you to stand out from your competitors and make your content varied and attractive.
If you don't know where to start, I've put it together for you. best ideas brands to get inspired by:
- Make a social video. Social advertising from PornHub is the best thing that could be done to draw attention to environmental issues. This is how the video service for adults outlined its position on the problem of ocean pollution.
Instructions
Store accounts are a separate item. It would seem that everything is simple - I posted a photo of the product and off we go. But there are pitfalls here too. It is believed that every few photographs of a product should be diluted with personal photographs, naturally, indirectly related to the store. To put it bluntly, after three photographs of boots on a white background there should be a photograph of a girl on a bench wearing these boots.
After the topic has been chosen, the photos have been uploaded to the newly created Instagram, you should pay attention to the captions, delete all the photos and think about how to sign them and which ones to put.
It is believed that no one likes long texts on Instagram. But everything, again, depends on the topic of the blog, if it has been chosen in a way that allows, and even moreover, disposes, to the walls of text, then go ahead with the song. For example, accounts talking about bars or other interesting places of any city, they simply cannot get by with a few words. But for photographs of wildlife, in principle, such an approach is not needed. Two or three sentences will be enough here, because without any text I only like very beautiful pictures, and then only if there is a regular audience.
But hashtags will help you create this permanent audience and show yourself to the world.
A hashtag is any word preceded by a “#” sign. Or even a few words like #instafood or #onelove. They are placed under the photo so that other users can find your photo in a general search. If you click on or location on Instagram, a window will open with all the photos taken in this location or having the same tag.
Of course, you should select appropriate tags for your photos, but there are a certain number of tags that are popular depending on the time of year or simply because they are placed quite often. The list of popular ones for Instagram is huge, but here are some of them: #art, #girl, #followme, #vsco. #insta, #20likes, #tweetgram, #iphoneonly and others. You can find them on the Internet or define them yourself, or just watch what tags are put by popular users. All this is done in order to get the main bonus - likes on Instagram.
There is, of course, not at all honest and expensive, but quite quick way get thousands of subscribers.
It's easy to buy them. There are sites that gain followers without your participation at all - you simply provide them with your accounts and account passwords, give them money and enjoy the daily increase in the number of people following you. Or there are applications for Android or iOS where you can buy subscribers yourself.
But these methods will only bring a large number of subscribers. And popularity on Instagram is considered comments and likes. Moreover, as someone smart calculated, the number of likes should be equal to 10% of the number of subscribers. That is, you can have ten thousand fake followers and fifty random “I like” photos. Although everything is not so sad - you can also buy likes.
